Smartphone ownership up across all demographics

Chart of the Day: Third Quater Smartphone ownership stats show near total adoption among under fifties

A whopping 97% of under 45s in the US own a Smartphone. That's just about as high rate of adoption as it's possible to get. The adoption rate is now as high as it is for fridges! A technology that's almost 100 years old Vs a technology that only really became widespread after 2008.

It's also interesting that Smartphone adoption is by no means restricted to the young and middle ages. Even the over 65s have a fairly high adoption rate of 68%. If current trends continue we can expect adoption rates of 80% or higher among the over 65s within just a couple of years.

Customers of all ages are now using mobile devices to search for products, browse and consume content. The people are mobile first. You should be too.

• Source: Nielson Mobile Insights
• Sample Size: 30,000+ mobile subscribers in the US
• Recommended Resource: Mobile Strategy Guide

Contributer : Smart Insights