10 Practical tools to help you start your video marketing campaigns

Use these tools to get started with Video Marketing

Videos are all the rage in marketing today – they're not based on heavy files anymore, they're attractive and can help brands to communicate with their audiences. You can use videos for introducing a new product, showing behind the scenes footage, showcasing a promotional event or offering a tutorial aimed at solving a specific problem. Here are 10 tools to help you create short videos and launch your video marketing campaign.

1. Flipagram

This tool will help you combine images to create short video stories. It's really easy to use and will be perfect for those who'd like to post their video on Instagram or Facebook. The tool is available for different operating systems and since 2014 has gained many accolades from users all over the world.

2. Stop Motion

Stop Motion is really intuitive and will help you make fantastic videos with the stop-motion technique. The app is available for iOS and features a host of interesting in-app purchases, such as green screen, image import or sound effects. You can watch and edit your video frame by frame, and use the app's brand new thumb menu to control all the edit options available for each frame.

3. YouTube Editor

This is an interesting tool that is free and fully integrated with YouTube, giving you a wide range of interesting editing capabilities right on the website. You can add transcripts and annotations to your videos to make them truly SEO friendly.

4. Animoto

Animoto is the easiest video editor around – it will help you create a stunning video in just 3 simple steps: add your photos and videos, customize your video with music, styles and other features of your choice, embed it on your website and voila – you got yourself a great video in a matter of seconds! The tool is also available as an app to help you share videos on mobile.

5. PowToon 

PowToon is a great free solution for creating presentations and animated videos, which can be embedded on your brand website and shared to your social media channels. You can choose from a wide range of templates, characters, backgrounds and transitions. You can even create your own template from scratch.

6. WeVideo

This web-based video editor will help you create inspiring digital stories out of still photos or audio recordings. It has a user-friendly interface and offers a selection of tools to make video editing really easy. You can create texts slides, crop your photos and edit your audio files. Moreover, WeVideo is available as a mobile app, giving you an opportunity to create amazing videos on the go.

7. Wideo

This tool is not only easy, but really fun to use as well. It comes with a selection of templates, which you can easily customize to deliver your message or just create your own template from scratch. Moreover, you'll be able to pull your own logos and graphics into your video to make it more attractive. The tool is available in a lite edition as well – its limited features allow you to create videos of up to 45 seconds for free.

8. Screenr 

This tool will be just perfect if what you're looking for is a solution to help you demonstrate a product or service on a computer. Screenr will record your screen and provide a link, which can then be shared on social media or websites. You can record quick tips and share them on your social channels to create an ongoing content marketing. Screenr will be most useful if what you're promoting is a game, app or a digital product.

9. Stupeflix 

Stupeflix is a great solution for mixing photos, video and music. The tool offers a selection of beautiful themes, which you can use as a foundation for your video, later adding your own photos and videos, as well as text, a soundtrack, and even maps. There are 2 robots provided for recording a voice-over. Once you're done, you can easily publish your video on YouTube, embed it on your website or download it. Stupeflix is also available as an app.

10. Sellamations 

If what you had in mind is an animated video, Sellamations will prove to be the right choice. You can create doodle animations that are fun, engaging and can communicate your message in a clear manner. All doodles in this tool are custom hand drawn. You can ask for a custom character to be created specifically for your video too. You'll also benefit from professional voice-overs and help in script-writing.

Visuals are key to a brand's content marketing – especially videos, which are still relatively new as content marketing tools and feel fresh when used by brands to showcase their products. Using tools listed above, you'll be able to quickly create short videos that clearly deliver your brand message and build a solid reputation.

Thanks to Tess Pajaron for sharing their advice and opinions in this post. Tess Pajaron is part of the team behind Open Colleges. She works as a Community Manager and writer. Visual marketing and branding strategies are her biggest interests. You can follow her on Twitter or connect on LinkedIn.

Contributer : Smart Insights