How Nintendo thinks of esports

“We believe in empowering the community.”

Nintendo’s sometimes-back-and-forth perspective on embracing and not embracing esports and its surrounding culture can effectively be explained by that sentiment, which Reggie Fils-Aimé, Nintendo’s president, shared with me at E3 last week.

Esports is about community, sure, but it’s often a lot more orchestrated than that word would imply. When you think about gaming communities, you think about forums, about meetups and casual tournaments, about collaborative efforts to solve mysteries and take down obstacles, about streamers and speedrunners. A lot of that intersects with esports, but esports is also more widely about professional tournaments, about sponsored players and teams, about leagues and rankings and, when it comes down to it, big trophies and cash prizes. Read more...

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