Business witches of Instagram: How sorcery found a commercial home on social media
Katie Karpetz is a business witch.
No, really. Karpetz, a Canadian who identifies as a bog witch because of her unruly hair, is literally in the business of selling products marketed specifically for other witches.
She sells everything from vintage amethyst tower wands designed to soothe insomnia, to custom-made "witch bottles" whose recipes are top secret. For the uninitiated, a witch bottle acts as a "recharging" agent for different parts of the psyche.
Her preferred medium for displaying and advertising her inventory? Her Instagram account, @WitcheryWay. Read more...
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Business witches of Instagram: How sorcery found a commercial home on social media
Reviewed by mimisabreena
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Sunday, July 23, 2017
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