Just Eat is teaming up with restaurants to take on Deliveroo and UberEats

Just Eat scooters rebrand new logo

Just Eat is trying to muscle in on Deliveroo and UberEat's turf.

The British food delivery company has historically focused on traditional "take-away" food from independent restaurants devoted to making food to be eaten at home.

But it is increasingly launching trial partnerships with established chain restaurants as it expands into a spaced dominated by the more-upmarket Deliveroo and American rival UberEats.

More than 450 of such outlets — including Burger King and KFC — are now available on Just Eat, up by 180 in the first half of the year, it said in its analyst presentation.

On Thursday, Just Eat announced its half-year results. Its revenues were up 44%, to £247 million, and pre-tax profits were similarly up 46%.

The firm has increased its expectations for full-year revenues to £500-£515 million (previously £480-495 million), and says it plans to reinvest this into "additional profitable growth opportunities, including ... increased collaboration with branded UK restaurants."

"We have always faced very strong competition, which now takes the form of US tech giants like Uber, and they are going after chains in the UK market,” interim CEO Paul Harrison said (via The Telegraph). "We don’t want to see too many chains sitting on the Uber platform."