Why is BuzzFeed selling a hot plate? Because it sucks to be a media company right now.

It's one thing to pivot to video, it's quite another to pivot to kitchenware.

The former, video, has become a major trend and a dark, running joke in the media world. As media outlets continue to struggle to justify the economics of the digital world, video beckons as a better option. 

BuzzFeed does plenty of video, but for arguably the biggest and most experimental media startup, that's not enough. The company has been experimenting with launching products and on Thursday revealed its most aggressive move yet—a Tasty-branded smartphone-connected hot plate. 

Tasty is BuzzFeed's food brand, and it's one of the company's biggest bright spots. The brand is huge online, but has already translated into a real-world success with its bestselling cookbook. Read more...

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