Taylor Swift's Ticketmaster scam is why she's capitalism's favorite pop star
The Reputation tour is coming and it'll be tough to get tickets—unless you spend $60 on a snake ring.
A partnership between Taylor Swift and Ticketmaster is drawing scrutiny for forcing fans to spend money on merch and albums to get a shot at buying tickets.
A post on Jezebel first pointed out the complex arrangement. The partnership builds on a longstanding practice of bundling albums with tickets to boost album sales. This time, it's not just agreeing to buy an album with the purchase of a floor ticket. Fans instead are prompted to pre-order Reputation, shop Reputation merch (including the already infamous gold snake ring), and buy Reputation about a dozen more times from the Taylor Swift store, Walmart, Target, and iTunes to unlock access to tickets. Read more...
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