New Member’s tool: ‘Personalised Learning Plan’ – Digital skills assessment

Review your digital skills to get tailored recommendations to improve your marketing skills

We are constantly updating content, improving the quality of our site for members and bringing new guides and tools to help your marketing needs.

We have recently updated our capability grader, which allows you to rate and score your company's digital marketing strategy and planning ability via the RACE framework, but the new Personalized Learning Plan will assess your personal digital marketing skills. and is available to all members, from basic to expert.

This new feature is available to all Smart Insights members. Be one of the first to get your Personalized Learning Plan.

What is the purpose of the Personalized Learning Plan

The original intention was to have a full competency/skills assessment platform across all our toolkits, which would allow people to:

Do a self-assessment of their skills in a toolkit area, such as Email marketing. Rating your own skills on sub-categories within out of 1-3. This would give you a score.
You’d then do an assessment, which would require a randomised bank of 50-100 questions to rate your actual ability.
The difference between the self-assessment and the assessment is the Skills Gap - we’d then recommend a tailored list of resources for the person to use to improve, they could then come back and retest
Manager’s dashboard improvements - the above would include a comprehensive set of reports showing employees ratings and scores, drillable by skill area

Before we look at developing this huge project, we wanted to know whether the concept is of interest to you, that is why we created the Personalized Learning Plan.

Where can you find the Personalized learning Plan on the member's site?

A new icon will be displayed in the navigation menu of the member's area - below the red star.

How to complete the Personalized Learning Plan?

We've tried to make this as simple and user-friendly as possible.

Choose knowledge level. Rate knowledge from low, medium or high across 25 key integrated multichannel marketing activities across RACE customer lifecycle
Choose business priority: low, medium or high

Topics covered include strategy and governance, paid media, customer journeys, lead capture and profile, owned media and influencers, content marketing, multichannel selling, web personalization, email communications and much more. We have covered a wide range of every aspect of digital marketing to make sure you get the most out of this new tool.

Once you have answered all the questions, you will then be given a Digital Skills Score % based on your ability to plan, reach, act, convert, and engage, as seen below:

- See your digital skills score % and how this compares to other members
- Review your feedback and personalized learning plan with recommendations, and mark off each area as completed when you’re happy with it
- View a grid of recommended resources

The hope of this new tool is that our users will be able to grade themselves honestly so that we can give recommendations of guides, templates, and quick-wins that will help improve knowledge and skills.

Be one of the first to get your Personalized Learning Plan.

Give it a go and let us know what you think! We would love to hear your feedback so we can make sure it's what our users need to enhance themselves in digital marketing. Let us know by tweeting us @SmartInsights, joining our member's Facebook group and leaving your thoughts, or emailing us your suggestions at support@smartinsights.com

Contributer : Smart Insights