Apple shows off Portrait Mode for the iPhone 8 Plus in a new ad (AAPL)

Apple Portrait Lighting advert Shannon Wise

Apple has put the focus on a major new feature for the iPhone 8 Plus and the iPhone X for its latest ad: Portrait Lighting.

Portrait Lighting is a new camera mode which uses the phone's dual-camera setup to turn your photos into pro-level, artistic shots. The new feature makes it looks like your photos were lit by a professional, letting you add different effects.

The ad, titled "Portraits of Her." shows Shannon Wise, the singer from The Shacks, walking along the pavement. As she moves, the lighting changes behind her, variously showing her in normal daylight, against a black background, and in black and white. All the effects show the different lighting effects you can use in Portrait Lighting, such as "Contour Lighting," "Stage Light," and "Natural." Wise also sings a song written by The Shacks, called "The Strange Effect" in the spot.

In the ad, Apple notes that the lighting modes are still in beta. A Business Insider review of the feature found some of the effects need work. For example, the two Stage Lighting settings don't seem to play well with direct sunlight, cutting out parts of the subject's hair or face.

Here's the full spot: