What you need to know in advertising today

Mark Zuckerberg

Mark Zuckerberg publicly apologized for Facebook's negative effects, posting a message to mark the Jewish Yom Kippur holiday on Saturday in a year in which the social network has come under fire for spreading misinformation.

"For the ways my work was used to divide people rather than bring us together, I ask forgiveness and I will work to do better," Zuckerberg wrote in a post on his Facebook page.

To read more about what Zuckerberg said, click here.

In other news:

Speaking of Facebook, the company will give its 3,000 Russia-linked ads to Congress today. Facebook has already provided information about Russia-linked ads to U.S. special counsel Robert Mueller, who is also investigating alleged election meddling.

When it comes to political ads, it's time for Facebook and Google to be held to the same standards as ABC and CBS. Whenever a political message runs on television or in any other traditional mass media, you can see who paid for the ad. But that disclosure requirement doesn't apply to online ads.

Disney and Altice avoid an ESPN blackout. "We have reached an agreement in principle and have extended the deadline accordingly to try and finalize the terms," the companies said in a joint statement released Sunday.

The attempt to take Nordstrom private is in danger of falling apart. The Nordstrom family is struggling to get financing for a deal to take the retailer private, the New York Post reports.

Hollywood's 'brandfather' talks his new role on 'Shark Tank,' working with 50 Cent and Justin Timberlake. Business Insider talked to Rohan Oza about his celebrity deals, the shifting necessity of business school, and his desire to "help create the first billion dollar brand" on "Shark Tank."

Before Dr. Seuss was famous he drew these sad, racist ads ... and then totally changed his mind. In the ads, black people are presented as savages, living in the tropics, dressed in grass skirts.

Kendall Jenner cried as she broke her silence on the Pepsi ad controversy. Kendall spoke publicly about the ad for the first time on the season 14 premiere of "Keeping Up With the Kardashians," Insider reports.

Chili's is reviving its iconic 'baby back' jingle. The casual dining chain announced on Tuesday that it was reintroducing a revamped version of the jingle to promote its new menu.

Google is conducting a broad internal investigation to understand whether Russian-linked entities used its ads or services to attempt to interfere with the 2016 U.S. election, the Wall Street Journal reports. The company is also talking with congressional officials who are investigating Russian interference in election.

Six months into Facebook’s mid-roll video ads test, publishers are reporting minimal returns, Digiday reports. Five publishers participating said the product isn’t generating much money, with one publisher saying that its Facebook-monetized videos had an average CPM of 15 cents.

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