Google offers an olive branch to publishers — but will they want it?
Suddenly, everyone realizes the importance of quality journalism — and has a plan to "help."
Google announced Monday that it will be offering its biggest olive branch yet to publishers: new ways to attract subscribers, as well as a change in how paywalled articles can be accessed through search.
It's an important shift for Google, which remains a major traffic driver for publishers, especially through search.
The change to the way Google Search deals with paywalls is the most immediate shift. Publishers had been required to let readers access at least three articles through Google Search or News. Now, Google will let publishers decide how many free articles will be accessible via those tools. Read more...
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Google offers an olive branch to publishers — but will they want it?
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Reviewed by mimisabreena
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Monday, October 02, 2017
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