Canada just banned Soylent, Silicon Valley's favorite meal replacement shake
Canada has banned Soylent, the meal-replacement food created by a buzzy Silicon Valley startup.
News of Soylent's ban in the country broke when Rosa Foods CEO Rob Rhinehart published a letter on the company's blog, after the Canadian Food Inspection Agency (Canada's version of the FDA) told the company that their product, Soylent, didn't comply with national requirements for what constitutes a "meal replacement," which Soylent identifies itself as. Wrote CEO Rob Reinehart:
"Although we feel strongly that these requirements do not reflect the current understanding of human nutritional needs, we respect the CFIA’s regulations and will fully comply with any regulatory action they deem appropriate." He continued: "Unfortunately, this means we are unable to ship any additional product to our Canadian warehouses or sell Soylent to our Canadian customers until this is resolved." Read more...
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