Google's new Pixel 2 feature that identifies things you photograph isn't ready for primetime just yet (GOOG, GOOGL)

google lens

One of the features I was most excited to try on the new Pixel 2 smartphone was Google Lens, a visual search engine that comes preloaded on the new phones.

Unfortunately, it didn't live up to the hype.

First off, it's nearly impossible to find. The feature lives inside the Google Photos app, not the camera app. This means it only works after you've already taken a photo, not as you're taking one, like it may seem.

And therein lies the first major problem with the feature: If the intent is to have Google Lens identify objects you see in the real world, it's a hassle to take a photo, then have to open up the Google Photos app to find Lens. I was fooled — and I suspect many others were as well — into thinking Lens worked in in real time.

More importantly, however, Lens just doesn't work that well yet. Google says that for now, Lens is just a "preview," which may be Google-speak for a beta version. But I expected it to be, well, smarter.

Here's what I mean:

All Lens could gleam from this photo was that it's a still life.

Now, Lens isn't wrong here. This is a still life photo, and Lens showed me images that were visually similar. But this wasn't exactly what I was expecting to see when I used the feature. I thought it would recognize that this was a seashell, and maybe even tell me what type of seashell I was looking at.

But Lens can accurately read labels, at least.

All Lens did here was identify that this was a jar of Jif peanut butter and pull up the company's Wikipedia page. Sure, it's accurate, but is this helpful? Not really. Lens accomplished nothing here that my actual eyes can't already do.

Lens is great at identifying addresses.

I quickly realized that Lens is exceptionally good at reading typed letters and numbers. Here, Lens read the address (as well as the serial number below it) in a matter of seconds and even recognized some additional information about it. Lens could tell this was the address of a corporation rather than a private home, and recognized it was in Canada, not the US.

The coolest part — and I think the best use case of Lens — is that it offered to pull up Google Maps and direct me to the address.

See the rest of the story at Business Insider