There’s no going back now: YouTube fully commits to vertical video with new ad format

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If you weren’t sure about vertical video before, you can be sure about it now. Vertical videos aren’t going anywhere.

YouTube just announced last week that they are rolling out a new vertical video ad format. 

According to the company, “more than 70 percent of YouTube watch time happens on mobile devices” and because of that YouTube acknowledges “it’s important to adapt to their viewing behaviors.” Companies and brands will now have the option to upload vertical videos and run video advertisements that will conform to a viewers mobile screen. Vertical videos can be run in ad campaigns across YouTube’s apps and through its TrueView (skippable ad) product. Read more...

More about Video, Youtube, Advertising, Vertical Video, and Tech

COntributer : Mashable https://ift.tt/2D6p4lC

There’s no going back now: YouTube fully commits to vertical video with new ad format There’s no going back now: YouTube fully commits to vertical video with new ad format Reviewed by mimisabreena on Wednesday, September 19, 2018 Rating: 5

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