We got an exclusive look at the pitch deck Intricately used to raise $4 million in funding to become the 'Google Maps of cloud'

Mike Intricately

San Francisco-based tech startup Intricately has raised a $4 million Series A financing led by Counterpart Ventures.
The company builds digital infrastructure for cloud users to better understand product usage. The round also saw participation from previous investors Bloomberg Beta, Singtel Innov8, and Susa Ventures.
"This is a sector that is growing and that gives us confidence, it's a shot in the arm," Intricately CEO and founder Mike Pollack told Business Insider in an interview. "There's a substantial market opportunity because of the overwhelming migration to the cloud and uncertainty about how companies are using it."
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San Francisco-based tech startup Intricately has raised a $4 million Series A financing led by Counterpart Ventures.

The company builds digital infrastructure for cloud users to better understand product usage and has customers including Cloudflare, Equinix, Fastly, Limelight Networks, and Snowflake.

The round also saw participation from previous investors Bloomberg Beta, Singtel Innov8, and Susa Ventures.

"This is a sector that is growing and that gives us confidence, it's a shot in the arm," Intricately CEO and founder Mike Pollack told Business Insider in an interview. "There's a substantial market opportunity because of the overwhelming migration to the cloud and uncertainty about how companies are using it."

Intricately's platform helps both buyers and sellers of cloud technology to discover new prospects, increase revenue from existing customers, proactively address churn risks, and close new business faster, according to Pollack.

"There's a tremendous amount of marketing around cloud for buyers and if you're a seller it's hard to know how people are using that digital infrastructure," Pollack said. "We are mapping and monitoring how companies adopt digital infrastructure, why they are using it, to be able to understand that usage and spend, like a Google Maps of cloud adoption."

Intricately began fundraising late last year having been run profitably since 2018, according to Pollack. The startup, founded in 2013, began speaking to investors at the beginning of 2020 and signed a term sheet in early March, just as coronavirus struck. "Our investors were rock solid and honored the agreement, Counterpoint has been a standup partner as lead investor," Pollack added.

The funding will be used to continue scaling the business through hiring and product development. Check out Intricately's pitch deck below: