Verizon is Retiring their Email Addresses – Here’s How to Keep Your Subscribers

It’s official. Verizon is saying goodbye to email and will on longer support “@verizon.net” email addresses for customers. As a result, Verizon is currently in the process of closing all “@verizon.net” email accounts or migrating them over to AOL over the next several weeks. Verizon customers who want to keep their “@verizon.net” email address will be required to move it to AOL (which was acquired by the telecommunications giant back in June of 2015). Email addresses for customers who make the switch will be changed to “@aol.com.” Any customers who do not ask to have their address moved to AOL will have their email accounts closed.  

What does this mean for your subscribers?

Any subscribers with “@verizon.net” email addresses will become undeliverable and inactive – which can hurt your engagement rates and deliverability if you leave them on your list. As a result, you’ll want to send an email to your subscribers asking them to update their subscriber information, or add a secondary email address as soon as possible.

Communicating with your Verizon subscribers

Although you can send all of your customers this email, I recommend sending a targeted message to a segment of subscribers with a Verizon email address. This way, it's relevant to everyone and not just a portion of your list.Let’s take a look at how to find these subscribers and what you should say to them. While searching for Verizon users will differ depending on the email marketing platform you use, here’s how to do it in AWeber. First, go to Subscriber Management where you can find all of your subscribers. Then, search for subscribers based on the email address domain “@verizon.net”: Once you have your Verizon subscribers, name and save them as a new segment: Now that you have your segment created, you can create your email and send to that segment when it’s ready! If you have multiple email lists, you’ll need to create this segment for each one.

What to write in your email

When you email your subscribers, be sure to explain why you’re asking them to update their information. You can link to trustworthy resources such as this support article from Verizon and this one from AOL so they can learn more. When you ask them to update their information, provide instructions on how to do so. Then add links to the page where they can make the change.

After sending the email

Hopefully, your subscribers will have updated their information! You can review this by performing the same search for subscribers based on the “@verizon.net” filter. If there are subscribers who haven’t updated their information, you may want to give them time to do so. If you’re an AWeber customer, any email addresses that are undeliverable for 60 days will be automatically unsubscribed from your list. This way, you don’t have to worry about it negatively impacting your deliverability for long!

Don’t forget to update your own information!

After asking your subscribers to update their email address, be sure to do the same. If you have an “@verizon.net” email address, migrate it over to AOL if you wish, or close it and create a new email address with a different provider. Then, update your subscriber information on any lists you’re opted-in to. If you have any accounts associated with your email address (such as social platforms or your email marketing provider!), be sure to update your email address there so you can log in, stay connected and continue receiving email updates. For more information on this update, check out these support articles from Verizon and AOL.

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Contributer : Email Marketing Tips