Digital Marketing News: Visual Content Guide, Cost of Influencer Marketing and Google Ad Filters

A Guide to Visual Content for Social Media [Infographic] Visuals are an essential component of any social media strategy. This infographic shares some tips from top experts to provide you with the knowledge and tools to create and amplify visuals on social channels and increase brand visibility. (Social Media Today) What Influencer Marketing Really Costs Many people understand what influencer marketing is and how it can impact their brand, but few understand the cost. Here is pricing information from agencies, talent agents and the social influencers themselves for Instagram, Snapchat and YouTube pricing. Cost is based on many factors including campaign length and price per follower. (Digiday) New Google Ad Filter Frightens Some Publishers and Ad Tech Players Google plans to build an ad filter into Google Chrome that will prevent pages from showing ad formats that are determined to be too intrusive. The Coalition for Better Ads will be monitoring these ads. While the intention is to protect users from being bombarded with annoying ads, it may hurt the ad publishers by putting the power into Google’s hands. (AdAge) LinkedIn Will Now Rewrite Your Profile For You (Seriously) LinkedIn has a new feature called the “Suggested Summary” tool that will provide you with keywords and phrases to help you get noticed by your target audience. Just by having 40 or more words in your summary ensures you show up in search results, and by using the keywords and phrases from this new tool are also indexed into LinkedIn’s massive search engine. (Business2Community) Google Has Officially Rolled Out a New Tab-Based Local Panel with Quick Access to Reviews Google has rolled out a new user experience for the local panel in mobile search results. This means you can now quickly toggle between local business’s overview details and reviews for the business, making it easier to get information about the particular business. (Search Engine Land)

2017 Social Media Marketing Trends: Top B2B and B2C Networks and Paid Channels Social media marketing is widely used in business, and Facebook is still the most valued and most used social network channel for both B2B and B2C brands. This report shares commonly used social platforms and the most important paid social media channel for B2B and B2C. (MarketingProfs) Snapchat Acquires Location-Based Data Company to Ramp Up Mobile Measurement Placed is an advertising data player that uses opt-in mobile panels to track foot traffic to stores. The location-focused company will still operate independently, but Placed will also report to Snap’s CSO, Imran Khan. The companies will put data sharing, privacy and security guidelines in place to separate advertiser data. (AdWeek) Facebook Adds Templates for Canvas Ads, Extends iAd-like Format to Collections Facebook rolled out three new templates where advertisers can create Canvas ads to achieve certain business objectives: get new customers, more in-depth look into a particular product or service and sell products. Also, a Canvas post can act as the main creative showpiece in a shoppable Collection ad. (Marketing Land) What were your top digital marketing news stories this week? We'll be back next week with more digital marketing news. Have something to add? Leave a note in the comments to Tweet to @toprank.

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