What you need to know in advertising today

After removing self-reported targeting fields last week, Facebook today announced a broader set of long-term measures to improve ad targeting on the platform. 

In a Facebook post published Wednesday, Facebook COO Sheryl Sandberg said that the company was adding more human oversight to its automated ad targeting processes. 

To read more about how Facebook plans to improve its ad targeting, click here.

In other news:

Speaking of Facebook, top senator says there are likely 'a lot more' fake Facebook accounts tied to Russia. Mark Warner, who is helping lead the committee's investigation into Russian interference with the 2016 presidential election, told CNN's Jake Tapper that the 470 fake accounts Facebook identified as having ties to Russia "doesn't pass the smell test."

One of Facebook's most successful video publishers has had to scramble to re-think its whole strategy to cash in on ads. Tastemade has started shooting videos using more TV-like conventions because Facebook has begun inserting ads into video clips. 

Twitter is the next big Silicon Valley firm to meet with the US government about possible Russian interference in last year's election. Twitter confirmed it was meeting the US Senate Select Committee on Intelligence, after Facebook revealed shadowy Russian accounts spent thousands on divisive political ads.

After suffering a massive hack, credit-reporting agency Equifax has been directing its customers to a spoof phishing site rather than its own legitimate one.The site — securityequifax2017.com — was created by a software developer to show how easy it would be to spoof the webpage.

US grocery firm Albertsons has acquired meal delivery startup Plated for between $175 million to $200 million. The firm will become a subsidiary and customers will be able to pick up meals in-store or for delivery.

These 5 companies are subtly spreading religious messages — and many customers have no idea. Forever21 and In-N-Out feature on the list. 

Best Buy has a plan to fight back against Amazon — and it's working. The company's banking on its in-home Advisor service, which sends an employee to a customer's home to suggest products and services that could be of use.

It's official: Under Armour is as uncool as it gets. Under Armour shoes ranked near the bottom of a survey of young male consumers by Wells Fargo. 

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Contributer : Tech Insider http://ift.tt/2wJjBIY

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