What you need to know in advertising today

For Google, TV is the final frontier. So it would make sense that to get there, the search giant started with Star Trek.

As CBS bets big on the latest original "Star Trek" series as the anchor series for its fledgling streaming subscription service CBS All Access, it is relying on Google's technology to deliver ads.

That partnership will hardly shift the power structure of the TV advertising business on its own. But it's a significant win for Google.

To read more about how Google wants to own the future of TV ad infrastructure, click here.

In other news:

Netflix blows past subscriber targets, hits all-time high. The streaming giant beat on both US and international subscriber growth, propelling shares to a record high in after-hours trading on Monday.

And the company's top execs all wore ugly 'Stranger Things' sweaters on its Q3 earnings call. The stunt was a promotion for the second season of the show, which Netflix will release on October 28, and highlights an important new business: merchandising.

Facebook has acquired an app called tbh which lets teens create polls for themselves and their friends. The app has been downloaded by more than 5 million people.

SoftBank's multi-billion dollar investment in Uber will be finalized next week, according to Uber board member Arianna Huffington. SoftBank is planning to buy a 14% to 20% stake through its $93 billion Vision Fund.

Nordstrom has postponed its effort to go private. Shares of the department-store chain fell by as much as 7% on Monday after the Nordstrom family postponed its attempt to take the company private, struggling to raise enough debt to finance the deal.

A private-equity firm is buying Ruby Tuesday. The casual dining chain was purchased for a total enterprise value of $335 million, or $2.40 a share in cash, by the private-equity firm NRD Capital.

Leaked figures show UberEats is a bright spot in Uber's financials, bringing in $3 billion in gross sales this year. The food delivery service accounts for 8-10% of Uber's bookings.

Facebook is testing out a new resume-like feature that would put it into direct competition with LinkedIn. The trial feature lets you add your experience, education, and contact information in a CV-style format.

Some retailers are selling an Anne Frank Halloween costume — and people are appalled. On Sunday, HalloweenCostumes.com removed the costume from its website after facing fierce criticism.

REVEALED: The texts former Louisville coach Rick Pitino sent to an Adidas exec charged in a bribery scandal that led to Pitino's firing. In the documents, obtained by Spectrum Sports reporter Lyndsey Gough, Gatto and Pitino apparently discuss the former Louisville player Terry Rozier via text message.

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