Your customers don’t trust you with their personal information [infographic]

69% of customers are 'concerned' with their data on IoT devices

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Our round-up of the best guidance on the latest European Union data protection and privacy legislation and how it affects you and your business Are you ready for the GDPR? The GDPR (General Data Protection Regulation (Regulation (EU) 2016/679) comes into force in all 28 countries in Europe on 25th May 2018. It has been agreed by the EU in this directive and how it must be implemented to remain compliant differs according to interpretation in different countries.

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This infographic from Gigya, shows the results of their most recent survey exploring privacy and personal data issues. It is interesting that with the latest changes to GDPR, soon to be enforced 25th May 2018, many consumers don't trust brands with their personal information. 69% of respondents are concerned with their personal data on IoT devices.

Key takeaways:

• 68% of customers are concerned with brands handling their personal data
• 63% of customers believe they should be responsible for protecting their own data, not brands or the government
• 62% of customers change their password after a security breach and 18% close an account
• 70% of customers have a weak password regardless of data protection

 

Contributer : Smart Insights