Meet the ‘basic witches’ who are moving witchcraft into the mainstream
It's only been two years, but 2015's basic bitch has grown up and morphed into a beautiful new cultural subtype: the basic witch.
It might be strange to think that the pumpkin latte-sipping Lululemon-wearing Katy Perry fan of yesteryear now experiments with witchcraft. And in many parts of the country, saying that you're a witch who belongs to a feminist coven is more likely to get you hatemail from your neighbors than faves on your Instagram.
The basic witch is still a baby little stereotype, more likely to be found in Urban Outfitters-branded cities than small town America. That doesn't mean it doesn't exist. Lifestyle brands have been working tirelessly to commodify bitchcraft culture for years now, before finally giving birth to the basic witch in recent years. Read more...
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