YouTube's Robert Kyncl on vlogging and big tech jumping into high-end video
YouTube isn't just for cat videos. People have built empires by "vlogging," sharing parts of their real lives or taking on different personalities in online videos.
As YouTube's chief business officer, Robert Kyncl is tasked with supporting these creators. He helps make sure they have the right tools to cater to their subscribers and earn revenue, and, hopefully do not abandon the platform for another tech giant.
Kyncl just released a book with titled "Streampunks: YouTube and the Rebels Remaking Media," cowritten with Maany Peyvan of Google, where he profiles some of these YouTube creators. He joined Mashable's Biz Please podcast this week to chat about the rise of these so-called YouTube stars. Read more...
More about Facebook, Youtube, Online Video, Youtube Creators, and Robert Kyncl
COntributer : Mashable http://ift.tt/2eSBFxz
YouTube's Robert Kyncl on vlogging and big tech jumping into high-end video
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Friday, September 08, 2017
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